POTRAYAl OF HIV/AIDS IN THE MEDIA




*PORTRAYAL OF HIV/AIDS IN THE MEDIA*

This refers to the events and trends in the discussion if Hiv/Aids in the mass media HIV  has led to large amount of illness and deaths .Its unique from other diseases because there is stigma and discrimination sorrounding those affected with the disease .the transmission of HIV is extremely preventable  since media is effective to convey this information.
Most media outlets have shown the tendency to universalize by emphasizing risk to entire age group,sex,sexual orientation as opposed to the behaviours and characteristics of individuals which pose the greater risk.
The media explain a role in shaping the publics perception onHIV/AIDS by sharing stories which help the people understand about the disease through human eyes .
Media's public support along with portrayals in television and films help to create emphathy to the public about the disease.
Media has also helped in prevention of HIV/ AIDS by;
1)media has opened channels for communications and foster discussion about HIV and interpersonal relations that is addressing HIV/AIDS in the entertainment programs can have enormous change to the society.
2)mass media is instrumental in breaking the silence that envelops the disease and in creating an encouraging behaviour for combating with existing social norms and making positive changes in the society.
3)mass media has facilitated in removing stigma and discrimination in the society by overcoming prejudice and encourage solidarity with people infected/affected by the virus.
4)educating through entertainment for creating an efficacious awareness about HIV/AIDS to the public.
5)mainstreaming-broadcasters are mainstreaming the HIV issue across a number of programs ensuring that the information reaches diverse number of people.
6)media renders an important service in providing accurate and correct news coverage on HIV/AIDS facilitate eliciting and generating public response.
7)Media puts HIV/AIDS on the news agenda and he encouraging leaders to participate as theore the leaders see about HIV in news the greater the resources they invest in anti-AIDS strategies increasing media coverage of the issue that help to sustain public awareness.
MUSENGYA SCOLASTICA KIVINYA

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